Lead Magnet Specialist

About Us
Tropic Dreams is a full-service digital transformation agency based in Lagos, Nigeria. We are passionate about helping businesses undergo a digital revolution in all tiers of their operations by providing cutting-edge technology tools, training and services.​
Job Description
This is a remote position.

Job Description
Job Title
Lead Magnet Specialist (SaaS)

Location: Remote
Department: Growth & Marketing
Reports To: Agency Director

About Tropic Dreams Technology
Tropic Dreams Technology is a fast-growing technology company committed to building innovative digital solutions that help businesses scale through automation, efficiency, and exceptional customer experiences. We are passionate about solving real business challenges with technology and are looking for a creative, data-driven Lead Magnet Specialist to help fuel our customer acquisition engine.

Role Summary
The Lead Magnet Specialist is responsible for developing compelling lead-generation assets that attract, educate, and convert prospective customers into qualified sales opportunities for Tropic Dreams Technology’s SaaS products.

This role sits at the intersection of content marketing, demand generation, and sales enablement. The successful candidate will create high-value resources that encourage prospects to book demos, start free trials, request consultations, or engage with our sales team.

You will work closely with Marketing, Sales, Product, and Customer Success to understand customer pain points and create content that moves prospects through the SaaS buying journey.

Key Responsibilities
Lead Generation Strategy
Develop and execute a lead magnet strategy aligned with company revenue and customer acquisition goals.
Identify content opportunities based on customer pain points, industry trends, competitor analysis, and product positioning.
Build campaigns that generate Marketing Qualified Leads (MQLs) for the Sales team.
Support Account-Based Marketing (ABM) initiatives with targeted lead generation assets.

Lead Magnet Development
Create compelling, conversion-focused resources including:

Industry Reports
Whitepapers
eBooks
Checklists
Implementation Guides
ROI Calculators
Product Comparison Sheets
Buyer Guides
Templates
Playbooks
Case Studies
Success Stories
Interactive Assessments
Webinar Content
Product Demo Resources
Free Trial Campaign Assets
Sales Enablement Materials
Ensure every asset addresses a specific customer challenge and includes a clear call-to-action that drives demo bookings, free-trial sign-ups, or consultations.

Landing Pages & Conversion Optimization
Build and optimize landing pages for lead generation campaigns.
Write persuasive headlines, copy, and CTAs that increase conversion rates.
Conduct A/B testing on messaging, forms, layouts, and CTAs.
Optimize lead capture forms to balance conversion rates with lead quality.
Improve visitor-to-lead conversion across all digital touchpoints.

Sales Funnel Support
Collaborate with the Sales team to:

Generate qualified pipeline opportunities.
Improve lead quality.
Reduce customer acquisition costs.
Increase demo bookings.
Drive free-trial registrations.
Improve SQL conversion rates.
Create sales collateral that addresses common objections.
Develop content that supports prospects at every stage of the buying journey.

Email Marketing & Lead Nurturing
Build automated email nurture campaigns.
Develop onboarding sequences for trial users.
Create educational drip campaigns that move prospects toward purchase.
Segment audiences based on behavior, industry, and engagement.
Improve email engagement and conversion through continuous testing.

Performance & Analytics
Track and report on:

Marketing Qualified Leads (MQLs)
Sales Qualified Leads (SQLs)
Demo requests
Free-trial registrations
Lead-to-demo conversion rate
Demo-to-customer conversion rate
Landing page conversion rate
Cost per Lead (CPL)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV) contribution
Email performance metrics
Campaign ROI
Produce weekly and monthly performance reports with actionable recommendations.

Cross-Functional Collaboration
Partner with:

PreSales
Marketing
Design Team
Ensure all lead-generation assets align with the product roadmap, customer feedback, and market positioning.

Key Performance Indicators (KPIs)
Monthly MQL target achieved
SQL conversion rate
Number of demo bookings generated
Number of free-trial sign-ups
Landing page conversion rate
Lead magnet download rate
Email open and click-through rates
Pipeline value influenced
Revenue sourced from marketing campaigns
Campaign ROI
Cost per Qualified Lead
Marketing contribution to monthly recurring revenue (MRR)

Requirements
Qualifications
Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.
2–5 years of experience in SaaS marketing, demand generation, content marketing, or B2B lead generation.
Demonstrated success in creating lead magnets that generate measurable business results.
Experience supporting B2B SaaS sales funnels is highly preferred.

Required Skills
B2B SaaS Marketing
Lead Generation
Demand Generation
Copywriting
Conversion Rate Optimization (CRO)
Email Marketing
Marketing Automation
Content Strategy
SEO Fundamentals
Analytics & Reporting
Customer Journey Mapping
Sales Funnel Optimization
Core Competencies
Exceptional writing and storytelling skills
Commercial and revenue-focused mindset
Analytical and data-driven decision making
Creativity balanced with measurable outcomes
Strong project management and execution
Excellent collaboration and stakeholder management
Curiosity about technology and SaaS products
Ability to thrive in a fast-paced, growth-oriented environment

Success in the First 90 Days
Within the first three months, you will:

Develop a comprehensive SaaS lead magnet strategy.
Launch at least four high-converting lead magnets targeting priority buyer personas.
Increase Marketing Qualified Leads through optimized campaigns.
Implement automated lead nurturing workflows for trial users and inbound prospects.
Improve landing page conversion rates through structured testing.
Deliver measurable growth in demo bookings and free-trial sign-ups.
Establish a reporting dashboard linking marketing activity to pipeline and revenue.

Benefits
Why Join Tropic Dreams Technology?
At Tropic Dreams Technology, you’ll have the opportunity to shape how businesses discover and engage with our products. You’ll work with a collaborative, ambitious team that values innovation, ownership, and measurable impact. If you’re passionate about creating content that drives growth and want to see your work translate directly into revenue, we’d love to hear from you.